218: What PNCs Really Mean When They Say “No” to Your Services

Episode #218

Owning a law firm business often means dealing with rejection as you interact with potential new clients (PNCs). However, considering what’s really going on with the other person can help minimize the sting of rejection.

In this episode of Wealthy Woman Lawyer®, Davina discusses common objections a PNC might give for not hiring you immediately, and what may be going on behind the scenes that you may not realize. (Hint: It has nothing to do with you!)


By identifying your boundaries and setting client expectations upfront, with practice, you can create a steady flow of “right fit” clients. Join us as Davina shares what your PNC really means when they say “no.”


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