Dashboard Podcast

198: Ania Barycka | Need to Improve Social Media for Your Law Firm? Ask Ania.

Episode #198

If you’re not taking advantage of social media platforms in your law firm, you’re missing a huge opportunity to connect with other attorneys and generate new business.


Ania Barycka of Ask Ania Media  is a law school graduate turned social media manager for busy professionals who want to grow their audience on platforms like Instagram, TikTok, LinkedIn, YouTube and more.


Ask Ania Media is a bespoke social media agency founded in 2020, managing 75 accounts over the last two and a half years.


In this episode of Wealthy Woman Lawyer®, you’ll hear Ania share why she pivoted away from a law career into social media management, her three content pillars, the reason content that looks a little too professional doesn’t resonate on social media, and how hiring a social media manager can transform your presence and content and help you attract right-fit clients for your law firm business.


Show Highlights:

  • Ania’s pivot from a law career into social media management and how she handled the naysayers
  • Her secret to capturing her clients’ voices, who Ania’s clients are, and why law firms differ from other types of businesses
  • Ania’s three content pillars, the purpose of engagement, and how to increase yours
  • Why content that looks too professional doesn’t resonate on social media and how authenticity and personality can make you stand out
  • The reason you should be using Instagram Stories
  • What a social media manager can do for you versus a social media coordinator
  • Setting your expectations for socials and creating your funnels through organic lead generation and traffic
  • Why hiring a social media manager who specializes in a platform can transform your presence on social media platforms
  • How being unafraid to experiment can help you find your zone of genius


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