Dashboard Podcast

193: Amisha Shrimanker | A Fractional CMO's Perspective on Marketing

Episode #193

Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.


In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.


Show Highlights:

  • The importance of data and how it can guide your business’s marketing strategy
  • Marketing trends law firms often have in common and why Amisha says simple works best and scales faster
  • What key performance indicators (KPIs) are, and what they tell you about your marketing activities
  • What sets a CMO apart from a full-time marketing hire
  • Why personalizing your approach can be a game-changer

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