Dashboard Podcast

184: Nikki Rausch | Improve Your Sales Conversations to Skyrocket Your Revenue

Episode #184

Nikki Rausch, CEO of Sales Maven, teaches professional women to have better and more effective sales conversations in a way that feels good to them. Nikki has more than 25 years of sales experience, including to organizations such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Over time, she also developed an extensive background in Neuro Linguistic Programming (NLP) which helped her shatter sales records across a variety of industries. Working as a sales rep in a male-dominated industry, Nikki was never comfortable with traditional sales training. This led her to explore how to have more influential conversations with potential clients in a way that better suited her personality and style. Now, she helps others do the same through her coaching services and presentations. She also has written three books and is the host of the podcast Sales Maven.


If you struggle to conduct effective sales conversations or just feel “icky” about the thought of selling your services, this episode is for you. During our conversation, Nikki shares impactful tools to help women lawyers conduct better sales conversations–ones that effectively onboard clients and leave everyone feeling good.


Listen in to learn more including:

  • Nikki’s journey from being an average salesperson to a top-producing salesperson who now teaches people to do the same.
  • How combining Neuro Linguistic Programming with sales helped Nikki become an award-winning, top-producing salesperson.
  • Questions to ask during your consultation that will lead a client to self-identify so you can easily determine if you are the right fit for their situation.
  • When it’s time to “bless and release” rather than ask for the sale – because not everyone is your ideal client.
  • What to do and say to exude confidence before every important meeting. 
  • Why it’s important to proactively manage your mindset and set boundaries.
  • The “selective amnesia” technique to help you manage outcomes after highly charged, boundary-drawing conversations.

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