Katy Goshtasbi | Get Clear on Your Personal Brand to Grow Your Law Practice
On this week’s episode of the Wealthy Woman Lawyer® Podcast, we speak with Katy Goshtasbi, the Founder and CEO of Puris Consulting. For 14 years, Katy enjoyed her career as a securities lawyer, a federal lobbyist on Capitol Hill, and an attorney for the Securities and Exchange Commission. Twelve years ago she decided on a career change and now trains executives, entrepreneurs, and attorneys to define and communicate their personal brands with ease.
Katy says, “No one can know you, except for you; that is what really is the essence of the brand development work. Your power lies within your own understanding of who you are. That's why you need to figure it out.”
We discuss the power of silence, as well as:
- The big “aha” moment that prompted her career change
- Developing a holistic brand that’s true to you and aligns with your ideal clients
- Establishing and effectively communicating your personal brand
- The incredible effects of tuning into your unique and individual story
- What to carefully consider before picking a practice area
- And more.
