Janet Falk | How PR Can Help Position Your Firm as the Go-To Resource in the Community

On this week’s episode of the Wealthy Woman Lawyer® Podcast, we speak with Janet Falk, a Wall Street securities analyst turned PR professional, and the founder of Falk Communications and Research. Falk Communications and Research provides media relations, public relations, and marketing strategy for revenue growth for attorneys, as well as other professional consultants. 

Janet says, “If you want to be seen, you want to be in the venue, or on the platform, or in the publication where your target market is looking for resources and information. That may be on social media, but recognize that you have to tag it and re-promote it repeatedly in order to get the attention of the people who are looking there. The reason why you want to be in print media is because print lives in print and online, so it's like you're getting two for the price of one.”

We chat about why media relations is relevant, even in today’s “social” world, and the importance of leveraging PR to promote your firm, as well as:

• Positioning yourself as an expert thru third-party publications

• The advantages of outsourcing your PR

• The benefits of e-newsletters as a means of self-promotion

• Advice for attorneys who are seeking more visibility

• And more